Meta’s Muse Could Upend All Kinds of Businesses. It Hasn’t Yet

Companies have spent the past several weeks trying to reassure investors that Muse and other AI agents pose more of an opportunity than a threat.

Meta 宣稱其 AI 購物代理 Muse 用戶規模可觀，但約 50 家受訪企業表示來自 AI 代理的訂單量微不足道。企業一邊質疑短期影響，一邊已開始優化網站以適應代理下單，並警惕安全與比價帶來的利潤壓力。